Debenhams

David Walters

Marketing and Financial Management: New Economy-New Interfaces...

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Debenhams
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At a Glance
Marketing-Finance Interface Explored
434 Pages Comprehensive Content
Strategic Decision Financial Impact
Advanced Undergraduate Postgraduate Level
ROI and Performance Metrics
Description

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a companys financial management in terms of sales volume, profitability, return on investment and other indices of performance.

SKU: M9781403940971
Product Details & Care

Binding: Paperback;434 pages; Publisher: Bloomsbury Publishing PLC; Classification: N/A; Weight: 698.33 g; Dimensions: N/A

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