Gary S Lynn
Blockbusters: The Five Keys to Developing Great New Products...
What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices all within their control. Drs.Gary Lynn and Richard Reilly share the results of a tenyear research study illustrated by the inside stories of nearly fifty of the most successful products ever created.Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible Compelling Product Vision Product Improvisation Information Exchange Senior Management Commitment Teamwork
Binding: Paperback;272 pages; Publisher: HarperCollins Publishers; Classification: N/A; Weight: 409.39 g; Dimensions: N/A
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What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices all within their control. Drs.Gary Lynn and Richard Reilly share the results of a tenyear research study illustrated by the inside stories of nearly fifty of the most successful products ever created.Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible Compelling Product Vision Product Improvisation Information Exchange Senior Management Commitment Teamwork
Binding: Paperback;272 pages; Publisher: HarperCollins Publishers; Classification: N/A; Weight: 409.39 g; Dimensions: N/A
Free Delivery For A Year With Unlimited Delivery For £14.99
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Next Day Delivery
£5.99
Premium DPD Next Day Delivery
£6.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited Delivery
£14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times.
Something not quite right? You have 21 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Gary S Lynn
Blockbusters: The Five Keys to Developing Great New Products...
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