The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the worlds most revered company? Why do its campaigns from Just do it to the famous Nike swoosh capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22yearold design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative emotion by design.Great story, amazing career, so inspirational . . . I couldnt put it down Chris EvansThe ultimate playbook to unleash creativity in any team Jake Humphrey, author of High PerformanceAn unforgettable account of a man and a business that never had to try to be someone elses idea of cool because they had already defined it themselves Rory Sutherland, ViceChairman of Ogilvy and author of AlchemyBrilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger Nir Eyal, author of HookedThis book made me smile in my soul Mary PortasRemarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before Jonah Berger, author of Contagious

Binding: Paperback;304 pages; Publisher: Cornerstone; Classification: KJC; Weight: 332 g; Dimensions: 128 x 196 x 23

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