Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.

Binding: Paperback;240 pages; Publisher: Penguin Books Ltd; Classification: Business and Management; Weight: 420 g; Dimensions: 234 x 154 x 18

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