Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective CMI SURVEY. This business book is great for leaders, middle managers and entrepreneurs interested in the following categories SOCIAL MEDIA MARKETING LEADERSHIP BRANDING NETWORKING The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth. Whether in todays corporate world, in the public sector or in civil society, leaders must fully appreciate both the strategic impact and risk social media can mean for them. This book needs to be on top of their reading list! Thomas SchultzJagow, Senior Director Campaigns and Communications, Amnesty International A wealth of practical advice to navigate the complexities of social media and minimise the risks. Guy Lawrence, CEO, MastJaegermeister UK Martin Thomas grasps the social media nettle and details the steps for leaders to master it for personal and business results. Read and implement this book by a respected master marketer. Tom Trainor, Chief Executive, Marketing Institute of Ireland A practical how to guide for todays board director, that should help them overcome their fears and mistrust and begin to do it with confidence and do it their way. Jonathan Turner, Chairman, Oxford Strategic Marketing. Social media is transforming customer service, market research, recruitment, campaigning and...

Binding: Paperback;288 pages; Publisher: Pearson Education Limited; Classification: KJ; Weight: 568 g; Dimensions: 230 x 160 x 10

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