The best companies in the world discover what their customers desire and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyperconnected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions What do your customers love? What do they hate? Find the answers, and youre well on your way to success.Jampacked with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and nondigitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to Use listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but relevantConnect across the five most important touchpointsCocreate with your customersWhen you learn to provide your customers with exactly what they want, they not only buy they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!

Binding: Paperback;272 pages; Publisher: Thomas Nelson, Inc.; Classification: N/A; Weight: 404.86 g; Dimensions: N/A

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