What if there's another way to feel intensity? Paradigme Le Parfum, the intense masculine fragrance by Prada. This ambery woody signature opens on the warm sensuality of ambery woods composed of Peru balm, benzoin resin and vigorous guaiac wood.

Scent

• Fragrance Family: Ambery Woody
• Top Note: Gourmand Geranium
• Heart Note: Leathery Vanilla
• Base Note: Amberever

What if there's another way to feel intensity? An up to 12H long-lasting scent, making Paradigme Le Parfum a hyper-lasting and sensual fragrance, instantly noticed and complimented.

Another way to compose a fragrance: Master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville challenged convention by inverting the traditional fragrance architecture-composing from the bottom up in a reversed pyramid, a symbolic echo of the iconic Prada triangle. The result is an avant-garde yet sophisticated signature.

The ambery woody facets are now enhanced by Amberever - the next-generation molecule with advanced power, diffusion, and lastingness. At the heart, a leathery vanilla reinvented "au masculin" and entwined with a gourmand geranium revealing floral rosy facets for an unmissable gourmand signature.

Bottle:

What if there's another way? Prada achieves a new paradigm of intensity in a sophisticated green to black bottle encapsulating this hyper-lasting scent that projects instantly and makes you feel confident all day long. An invitation to feel, experiment and open new perspectives to create your own paradigm, transcending traditional preconceptions, by asking - what if there's another way?

Another way to unite creativity and responsibility Prada Beauty embraces responsibility: the entire range is refillable. A 150ml refill uses 65% less glass, 100% less metal, 75% less plastic, and 50% less cardboard than 3 x 50 ml packs*

Discover The Paradigme Collection:

• Prada Paradigme EDP: Floral & Ambery
• Prada Paradigme Le Parfum