StartUps, Pivots and PopUps is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in todays innovation and entrepreneurialfocused world. This book is about starting a business. Its about putting your toe in the entrepreneurial water perhaps through doing a short term business gig or a popup business and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, youll learn how to deal with them and create a new business that is robust and ready to grow.StartUps, Pivots and PopUps shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those whove done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, youll find out how to learn so much that youll pivot your business, try again and then win big time. Youll learn from a range of organizations including abnormal beauty company Deciem, Leon fastfood, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company.

Binding: Paperback;256 pages; Publisher: Kogan Page LTD; Classification: KJD; Weight: 478 g; Dimensions: 210 x 129 x 17

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