Debenhams

Richard Hammond

Smart Retail Paperback Book

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At a Glance
Authoritative retail guide
Comprehensive retail insights
Practical retail strategies
Renowned author expertise
Portable softback format
Description

SMART RETAIL IS THE HOWTO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the worlds leading retailers What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivatedteam, this is the book thatwill equip managers, ambitious teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in goldIanShepherd, Chief Commercial Officer, Odeon & UCI I highly recommend Smart Retail as part of any retailers essential toolkit.Rowan Gormley, CEO Majestic Wine PLC A really practical and helpful guide, essential reading for anyone involved in retailing.Charles Dunstone, Founder and Chairman The Carphone Warehouse...

SKU: M9781292082202
Product Details & Care

Binding: Paperback;352 pages; Publisher: Pearson Education Limited; Classification: KJC; Weight: 654 g; Dimensions: 157 x 235 x 19

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