THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe. show more
Binding: Paperback;160 pages; Publisher: Annick Press Ltd; Classification: Educational material; Weight: 456 g; Dimensions: 179 x 228 x 11
Free delivery on all order over £15 (exc. Bulky Item Delivery)
Super Saver Delivery
£3.99
Standard Delivery
£4.99
Express Delivery
£5.99
Next Day Delivery
£6.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£6.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe. show more
Binding: Paperback;160 pages; Publisher: Annick Press Ltd; Classification: Educational material; Weight: 456 g; Dimensions: 179 x 228 x 11
Free delivery on all order over £15 (exc. Bulky Item Delivery)
Super Saver Delivery
£3.99
Standard Delivery
£4.99
Express Delivery
£5.99
Next Day Delivery
£6.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£6.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.