A terrific history of the online creator economy. The New York TimesThis book is about a revolution. It has radically upended how weve understood and interacted with our world. It has demolished traditional barriers and empowered millions who were previously marginalized. It has created vast new sectors of our economy, while devastating legacy institutions. It is often dismissed by traditionalists as a vacant fad, when in fact it is the greatest and most disruptive change in modern capitalism.Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internetrevealing how online influence and the creators who amass it have reshaped our world, online and off.For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its farreaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy.By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began...

Binding: Paperback;384 pages; Publisher: Ebury Publishing; Classification: JFCA; Weight: 588 g; Dimensions: 153 x 232 x 31

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