Debenhams

Thomas Frank

Conquest of Cool Paperback Book

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At a Glance
Explores 1960s youth counterculture
Reveals surprising allies' roles
Ad industry strategy insights
Iconic symbol of era
In-depth historical analysis
Description

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the mens clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

SKU: M9780226260129
Product Details & Care

Binding: Paperback;322 pages; Publisher: The University of Chicago Press; Classification: HBTB; Weight: 576 g; Dimensions: 159 x 229 x 18

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