The first full examination of American wealth culture over the past century, Larry Samuels Rich completes an important chapter of the nations history.Rich traces the trajectory of wealth culture from the decadent Roaring Twenties up to the present and into the near future, examining the who, what, when, where, and why of the American rich. Through hundreds of compelling, reallife stories, Rich weaves a grand narrative of the monied classes in the U.S., revealing the backstory that has shaped our strange, fickle fascination with the rich and their cultural quirks. Who were the Donald Trumps and Paris Hiltons of the past? How did the rich show off their status? What did they splurge on, and how did they behave when times got tough?Rich also reveals The rise of the first mass affluent class in America and the billionaire next doorThe virtual demise of Old Money as we knew (and mythologized) itOur continuing love/hate relationship with the richThe tenuous relationship between wealth and happinessWhether the rich really are, as F. Scott Fitzgerald famously thought, differentEnlightening, entertaining, and brimming with surprises, Rich gives us a deeper understanding of our countrys wealthiest and most enigmatic class.

Binding: Paperback;322 pages; Publisher: Thomas Nelson, Inc.; Classification: N/A; Weight: 682 g; Dimensions: N/A

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