A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirtynine of the worlds leading reputation managers who exclusively reveal the time they made the most difference to an organisations reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business,...

Binding: Hardcover;312 pages; Publisher: Emerald Publishing Ltd; Classification: KJP; Weight: 564 g; Dimensions: 205 x 137 x 22

Something not quite right? You have 21 days from the day you receive it, to send something back.

Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.

Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.

Click here to view our full Returns Policy.