The number one primer* for indestructible, all day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. Eyeshadow Primer Potion features space age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL day shadow. Of course, every shade is paraben free. Now we've got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we're also bringing back Sin (pink champagne shimmer). Urban Decay's gorgeous packaging features ombré artwork and a faceted, jewel like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time. (*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019).
10ml.Ingredients: Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut Contenir): Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].. Cruelty free
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£0.49
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Urban Decay
Eyeshadow Primer Potion - Eden 10ml
Protect Your Purchase?
Extend your warranty and protect your purchase against accidental damage and defects.
Protects your new Eyeshadow Primer Potion - Eden 10ml against breakdowns and faults once the manufacturer's warranty period is over.
Covers issues not included in your manufacturer's warranty, such as accidental damage or theft.
Get a replacement or a cash refund up to the full amount you originally paid for it.
FAQs
XCover is an authorised protection provider owned by Cover Genius, a leading insurtech firm ranked #1 in the Financial Times list of fastest-growing companies. With over 7 million customers globally and an average 4.7 out of 5 stars on Google and Trustpilot, XCover Protection is backed by some of the world's largest insurers including Lloyd's, Generali, Sompo, and Munich Re.
After purchasing XCover Protection, you'll receive a confirmation email with a link to activate your XCover Account. Your coverage starts from the day of purchase. Once activated, you can log in to view your protection documents, certificate, and coverage details at any time.
To file a claim, log in to your XCover Account, select the protection plan you'd like to claim against, and click 'Make a Claim'. You'll need to provide supporting documents relevant to your claim. XCover aims to complete 95% of claims within 3 days, with instant payment on approved claims.
Depending on your country and the type of claim, there may be a small excess or deductible applicable when making a claim. You can find the specific details in your protection wording by logging into your XCover Account.
If you wish to return your product, you'll need to submit a claim through your XCover Account. If approved, you'll receive a shipping label and have 7 days to send the item to the return partner. Once assessed and approved, you'll receive a payout reimbursing you for your item.
- Extend your return window to 35 days
- 100% protection against any shipping mishaps
The number one primer* for indestructible, all day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. Eyeshadow Primer Potion features space age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL day shadow. Of course, every shade is paraben free. Now we've got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we're also bringing back Sin (pink champagne shimmer). Urban Decay's gorgeous packaging features ombré artwork and a faceted, jewel like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time. (*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019).
10ml.Ingredients: Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut Contenir): Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].. Cruelty free
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£0.49
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.