SUNDAY TIMES BESTSELLERIf you want to write a novel or a script, read this book Sunday TimesThe best book on the craft of storytelling Ive ever read Matt HaigRarely has a book engrossed me more, and forced me to question everything Ive ever read, seen or written. A masterpiece Adam RutherfordWhy stories make us human and how to tell them better.There have been many attempts to understand what makes a good story but few have used a scientific approach.In this incisive, thoughtprovoking book, awardwinning writer Will Storr demonstrates how master storytellers manipulate and compel us.Applying dazzling psychological research and cuttingedge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories and make sense of our chaotic modern world.INCLUDES NEW MATERIAL.

Binding: Paperback;320 pages; Publisher: Harper Collins Publishers - UK Wholesale Acct; Classification: CBV; Weight: 342 g; Dimensions: 198 x 129 x 20

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