Don't hold back reignite life. Celebrate colour. And enter the bold.

Couture shine lipstick for the unshy. Provides bold colour in one stroke. Gives a couture shine so intense yet so thin in a buildable texture. Ultimate lasting comfort with 40% caring ingredients*. 79% of consumers said "My lips feel cared for".

Up to 10h moisturized comfort feel. Infused with red floral oil from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips feeling smooth and comfortable.

Continuing the innovative tradition set by Rouge Pur Couture with its pure colour, long lasting finish, and creamy comfort, the new addition to the family pushes colour, shine, and comfort to the max.

Bolder. Intense colour that lasts up to 5-6 hours, yet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that's in a league of its own - not gloss, not satin, not matte - but pure, uninhibited, three-dimensional shine.

Modern luxury. Couture edge. The most desirable bold-couture object of desire. In a new gold and black luxury statement. Adorned by a unique Cassandre engraved in the mold with a hot stamping technique. Wrapped round its middle, cinched at the waist, the iconic YSL Cassandre moves horizontally into a belt around the lipstick and takes on a golden hue in contrast to the new look black of the cap. Lift off the lid, and #Enter the Bold.

Something not quite right? You have 28 days from the day you receive it, to send something back.

Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys and swimwear or lingerie if the hygiene seal is not in place or has been broken.

Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.

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