Cookie Notice

What are cookies?

Cookies are small encrypted text files that are stored on your device by a website. uses cookies to enable you to shop, enhance your shopping experience and to analyse our traffic.

We also share information about your use of our site with third parties for social media, advertising and analytics and these third parties may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

You can always change your preferences by changing your cookie usage settings. See Manage cookies for instructions.

Please also see our Privacy Policy for details of how Debenhams uses your personal information.

What are cookies used for?

Understanding cookies

Cookies can be classified into the following categories:

First-party cookies - these are issued from the website you have accessed. These cookies often serve to give memory to the website about your data and preferences. Session cookies – these are used during a browser session. They may be used for a variety of purposes such as remembering what you have put in your shopping basket as you browse around our website. These session cookies will expire after a browser session.
Third-party cookies - these are cookies that are set by a website other than the one you are on. If you visit a website and a separate company sets a cookie through that website this would be a third-party cookie. Persistent cookies – these are stored on a device in between browser sessions which allows your preferences or actions across our website (or in some cases across different websites) to be remembered. Persistent cookies may be used for a variety of purposes including remembering users' preferences and choices when using a site or to target advertising.

Debenhams cookies

We don't store personal information in the cookies we create, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Our cookies can be split into 3 types:

• Essential cookies

These cookies (first-party cookies) provide the functionality on our site to allow you to shop. This includes adding products to your bag and allowing us to remember what products you’ve added to your bag. Without these cookies, you will be unable to use the site.

• Performance cookies

These cookies (session cookies) allow us to review how you use the website, so that we can measure and improve performance. It is in our legitimate business interests to use these types of cookies but you can restrict these at any time. Without these cookies the site may not perform or look as expected.

• Advertising and Targeting cookies

These cookies (third-party cookies) allow us to personalise advertising just for you, serve ads that are related to your interests and shopping history, both within and beyond our Site. Without these cookies the site may not perform or look as expected and you may not be targeted with ads that are relevant to your interests. We will ask for your consent to use these cookies.

Manage cookies

Some cookies are essential in order to shop and in the event you do reject cookies this may impair the functionality of the Website meaning that you are unable to shop

You can choose which cookies you'd like to store on your device by updating your browser settings. Each browser allows you to restrict or block cookies in different ways.

To find out more about cookies such as; managing the cookies or how to see what cookies have been set on any of the browser types listed below. Visit

• Google Chrome

• Microsoft Edge

• Mozilla Firefox

• Microsoft Internet Explorer

• Opera

• Apple Safari

Please note that we're not responsible for the content of external websites.

To opt out of being tracked by Google Analytics across all websites, visit

We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.

We are aware that do not track (DNT) is a feature offered by some browsers. If you enable this feature, it will send a signal to websites to request that your browsing isn't tracked, for example by third party advertisers. At present no industry-wide uniform standard has been agreed and adopted to determine how DNT requests should be managed, so our website doesn’t currently respond to DNT requests. We’ll continue to review development of new technologies and any standard that is adopted, but for now we won't be able to respond to DNT requests.

The cookies we use on

We have listed below the tools which drop cookies that we and our partners use, and the purpose they are used for:

Essential cookies:

A key tool used to display the product ratings and reviews on, it also provides the opportunity for customers to leave reviews of products they’ve purchased.

This tool generates the ‘Customers who bought this item also bought’ and ‘You may also like’ recommended products that you see when you view our products. Recommendations are based on observations made from customers browsing the site, which bundles common products together.

Our live web chat tool, which allows you to instantly communicate to our customer services team.

Performance Cookies:

A functional tool that acts as a container and helps us manage and deploy other tools that we use on our website for a variety of purposes across marketing and analytics.

Adobe Analytics
This is the primary analytics and reporting solution which allows Debenhams to analyse customer interactions, website health and performance. It is also used for making trading decisions based on sales, visits and traffic.

Google Analytics
We use Google Analytics to capture customer information to improve our paid search activity and improve our marketing. This cookie anonymously identifies the customer and the products browsed so we can offer a better marketing experience, as well as for conversion tracking and retargeting.

This tool allows us to measure the performance and health of the website, to ensure you have the best functional experience possible.

We use this tool for A/B testing and for site optimisation. It helps us to understand customer preferences to site design and layout, based on the results of the tests we run, allowing us to improve and optimise our site.

We use SMG to capture feedback on your experience. The provider uses cookies to collect information about your visit and your systems. SMG uses your information solely to deliver invitations and provide surveys, for related market research purposes, and ensure the integrity of the invitation distribution and survey process.

A virtual waiting room tool that allows us to manage peaks in traffic on the website during busy periods & sale events.

Advertising and Targeting Cookies:

Pinterest & Facebook
These tools allow you to share your views on our products on Social media, helping us to market our products to a wider audience.

Bing & Google Adwords (Doubleclick)
A tool used to perform paid search marketing activities like retargeting and conversion tracking via the Bing or Google browsers.

CJ Affiliate
Used by our Affiliates for commission-based marketing. We only send information to CJ Affiliates when a customer has come from a CJ related affiliate partner. The cookies used hold transaction related data through anonymous identifiers.

WebLoyalty is an incentive scheme for customers to earn cashback after a purchase on, at a number of featured retailers. We pass data to them so that they can tailor their offering to your purchase.

For detailed information about these cookies please visit the relevant third-party website.

Updates to cookies

The cookies will be updated from time to time but we will inform you if we add a new category of cookies or fundamentally change how we use cookies.

We will also make sure that, for those cookies which require your consent, every 12 months the consent will pop up again asking you to renew your consent.

We are working on improving our customer experience to allow you to opt-out easily of our communications and cookies and we will update this policy and our privacy policy as soon as we have this in place.

Contact us

If you have any questions on Debenhams cookies or this policy, you can contact us by:


Telephone: 0344 800 8877

Or if you prefer you can contact our Data Protection Officer:


Or send us a letter to:
Debenhams Data Protection Officer
Department Stores Realisations Limited (in administration) t/a Debenhams
Bedford House,
Park Street,

Once you're happy with your cookie settings within your browser, please click 'Accept Cookies' on the pop up to continue to browse our site using these settings.