Moschino - 'Fresh Couture' Eau De Toilette

The concept for Moschino's 'Fresh Couture' eau de toilette was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious - the juice of a luxury brands fragrance. Taking the iconography of a bottle has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture.