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GUCCI - 'Bloom' Eau De Parfum

£52.00 - £99.00

Product description

Item No. 1178689126

Capturing the spirit of the contemporary, diverse and authentic women of Gucci, 'Bloom' is creative director Alessandro Michele's first fragrance for the House. Envisioned as a thriving garden of flowers, 'Bloom' is created to unfold like its name. Notes of natural tuberose and jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon creeper, a plant that changes colour when it blooms, infuses a powdery, floral edge. The campaign portrays 'Bloom's' ability to transport the wearer to the verdant garden it was inspired by, and features actress Dakota Johnson, model and actress Hari Nef and artist Petra Collins.

Editor's notes

How to use: Spray on pulse points, crooks of elbows and backs of knees to make the most of your scent.

  • Top notes: Rangoon Creeper, Tuberose, Jasmine Bud
  • Heart notes: Rangoon Creeper, Tuberose, Jasmine Bud
  • Base notes: Rangoon Creeper, Tuberose, Jasmine Bud
  • Floral scent
  • Spray fragrance
  • Volume: Available in 30ml, 50ml, 100ml and 150ml

Try It First Sample

Try. Love. Keep!

Before you fully commit to your new purchase, test it first. This product will be delivered with a free matching sample, so you can try it before opening the full-size.

If you decide it's not for you, simply return your unopened full-size product to a Debenhams store or via post within 28 days for a full refund.

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £50 or over
Next Day (order before 9pm)
Nominated Day or Evening
£4.99- £9.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £30 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Bloom' eau de parfum is rated 4.3 out of 5 by 89.
Rated 3 out of 5 by from lovely smell Great smelling perfume but it only lasts maximum 2hours would not buy again!
Date published: 2018-07-09
Rated 5 out of 5 by from One of the nicest perfumes I’ve ever had Beautiful long lasting perfume which really stands out From the crowd. Smells expensive and luxurious .
Date published: 2018-04-18
Rated 5 out of 5 by from This product has lasting impact! My perfume was delivered promptly! Slightly larger packaging then actually needed! Perfume looks exquisite in its floral design packaging.... smells Devine lasting throughout the day !!
Date published: 2018-03-23
Rated 5 out of 5 by from Lovely A lovely feminine floral fragrance, beautiful and classic. I would definitely recommend the perfume.
Date published: 2018-01-09
Rated 5 out of 5 by from Beautiful This has a beautiful floral fragrance. It is also long lasting and great for,day or night. Recommended
Date published: 2017-12-31
Rated 4 out of 5 by from Flowery perfume The Gucci Bloom perfume comes in a pink, simple looking bottle. It has flowery and feminine fragrance and suitable for people who love floral smell.
Date published: 2017-12-28
Rated 5 out of 5 by from Marvellous fragrance The floral fragrance is beautiful and classic. It’s long lasting too and would definitely recommend the perfume.
Date published: 2017-12-28
Rated 4 out of 5 by from Great scent, beautiful packaging I loved the smell of the perfume, I also love the packaging it really suits the name and Gucci style. Obviously I find it quite expensive and there are many cheaper alternatives but you are paying for the name as much as anything else. You can tell it is an expensive product by the packaging which is great quality and the smell lasts quite a long time.
Date published: 2017-12-28
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