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In 1975 Hubert De GIVENCHY broke with traditional men's fragrance conventions by combining cologne and lavender scents to create GIVENCHY gentleman, a potent fragrance centred on an aromatic woody accord. Today, the gentleman of the 21st century has evolved. He is a modern gentleman with enigmatic charm and an effortless sense of style. For 2013, GIVENCHY is launching a new men's fragrance that revisits the rich heritage of the brand, where aristocratic elegance meets luxury for one self. A fragrance for gentleman, a man of taste. Gentlemen only the new fragrance from GIVENCHY is a distinguished, charming and elegant fragrance. Its natural masculinity asserts itself through spicy aromatic notes that are invigorating and attractive. They reveal a seductive and unsettling sensuality with simplicity and nonchalance.