My Bag

MAKE UP FOR EVER - 'Ultra HD' Liquid Foundation 30ml


Product description

Item No. 1234350557

MAKE UP FOR EVER 'Ultra HD' foundation comes in 40 shades. Light shades cover the following numbers R210, R220, R230, R240, R250, R260, Y205, Y215, Y225, Y235, Y245, Y255. Medium shades cover the following numbers R300, R330, R360, R370, Y305, Y315, Y325, Y335, Y345, Y355, Y365, Y375, Y385. Tan shades cover the following numbers Y405, Y415, R410, R420, Y435, Y445, R430, Y425, Y455. Dark shades cover the following numbers R510, Y505, Y535, R530, R520 and R540 and the letters R and Y reflect whether you are a red or yellow undertone. It is created for the very latest high definition technologies of the film and TV industry, 'Ultra HD' advanced formulas look invisible on 4K camera and to the naked eye. It is perfect for the makeup pros and for you. 'Ultra HD' foundation feels like a second skin, but still provides medium coverage and the light diffusing formula looks natural and makes the skin look flawless and feel moisturised.

Editor's notes

How to use: Step 1 - apply to the entire face in gliding strokes from the middle of the face outwards. Step 2 - apply the foundation from the middle of the face outwards in upward strokes to lift the features using the foundation brush - large #108. Step 3 - use the brush #172 to apply 'Ultra HD' concealer to the crease of the eye. Step 4 - apply the Artist Face Colour blusher to the top of the cheekbone. Step 5 - using the kabuki brush, apply the 'Ultra HD' loose powder or 'Ultra HD' pressed powder in gliding strokes from the middle of the face outwards, including to the eye contour area.

  • Suitable for all skin types
  • Minimises appearance of pores/imperfections
  • Suitable for all skin tones
  • Long-wearing
  • Satin-matte finish
  • Long-lasting finish
  • Medium to full coverage
  • Volume: 30ml

Bundle Offer

Make Up For Ever bundle of joy! Treat yourself with the perfect ULTRA HD duo (ULTRA HD Concealer and selected foundation) for only £40.

See full terms and conditions

Good things come to those who join

Enjoy an EXTRA 10% OFF* when you open a Debenhams credit card
Apply now >

*T&Cs apply. Credit available to over 18s & subject to status. Provided by NewDay Ltd. UK only

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £50 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99- £9.99

Click & Collect

2 working days store delivery (order before midnight)
£2.00 or FREE on orders £30 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Ultra HD' liquid foundation 30ml is rated 4.1 out of 5 by 77.
Rated 3 out of 5 by from Wish this product worked for me I bought this foundation after reading lots of reviews, hoping it would be the one and my search for a great foundation could be over. Sadly not. Firstly, the shade oxidised throughout the day and became patchy even thought I applied primer & a liberal amount of setting spray. Even though it’s meant to be great for oily skin I found it made my skin look even oilier. However, where my skin is sometimes dry it clinged to that and made my face look cakey & obvious that I had foundation on. Overall this foundation did not work for me at all & faded away after only a couple hours. But if you have normal skin without any problems this may work for you!
Date published: 2018-08-09
Rated 5 out of 5 by from Love it I just love it! Very light easy to apply buildable. Perfect for hot days.
Date published: 2018-07-22
Rated 1 out of 5 by from Poor match Did a colour match in store. And it was not in stock, so i ordered online. And when I received it and used it, it was such a miss match.. way too dark for my Skin tone, but the lady said she will not return coz it's been opened. So upset such a waste of time and money.
Date published: 2018-07-06
Rated 3 out of 5 by from Underwhelming Foundation This foundation has been a big disappointment, it doesn’t last on my skin despite using the primer recommended to go with it. After a few hours during an evening out, I looked like I had no foundation on at all.
Date published: 2018-07-03
Rated 5 out of 5 by from Great foundation for dry skin type Oh la la I love it! I have always struggled to find the perfect foundation. I first purchased this foundation in the stick version but I thought it made my face look cakey and feel heavy. So I also bought the liquid foundation to test it out, and let me tell you, it makes your skin look natural and it doesn't even feel like you’re wearing makeup! I bought it in the shade Y225 both in stick and liquid. The colour is paler in the stick version and a bit darker in the liquid version but that’s not a big issue to me. I still prefer the liquid version better! Also, if you have dry skin, this is a great foundation, you will not get dry patches and be looking all flakey! I have been suffering with that for years so trust me when I tell you that its great! Haha
Date published: 2018-05-11
Rated 3 out of 5 by from Not for dry skin! Easy to apply and blend out however I have very dry skin so makes my face look quite dull and a bit like it has tectonic plates... Definitely some better cheaper alternatives out there
Date published: 2018-05-10
Rated 5 out of 5 by from My new go to foundation this foundation is perfect if you don't want something that feels cakey but still want the full coverage. paired with a really good primer ( i use ren photo finish serum) but the mattifying primer by makeup forever works really well. the best thing about this foundation is that you don't need too much of an everyday foundation this works really well for me, the coverage is great and my skin is left feeling as though its can still breath. really good skin tone matching as well. the price point is great too and because you don't need to much of it you will get value for your money. i will defiantly be using this foundation more often.
Date published: 2018-04-12
Rated 5 out of 5 by from My special occasion foundation This was the first high end foundation I purchased and was not disappointed! It gives a medium coverage and the colour I bought matches my pale skin perfectly! I use this as a special occasion foundation as, although I love it, I can’t afford to buy regularly but can trust it to perform when it matters most! I apply it with a damp sponge and gives a flawless finish! Would highly recommend!
Date published: 2018-03-14
  • y_2018, m_9, d_2, h_14
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_77
  • loc_, sid_123435055799, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_debenhams