In 1994, MAC introduced 'Viva Glam', an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created 'Viva Glam II', a lightly pinked mauve. 'Viva Glam III', a foxy brown plum lipstick was launched in 2000. 'Viva Glam IV', a heartful rose charged with gold, was introduced in March 2002. In March 2004, 'Viva Glam V' makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! 'Viva Glam VI', the newest member of the 'Viva Glam' family, is a warm terracotta plum with pearl finish. Wear it alone or finish it off with a coordinating coat of 'Viva Glam VI' lip gloss.