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Benefit - 'They're Real!' push-up eyeliner 1g


Product description

Item No. 1239010133

'They're Real!' push up eyeliner is the first ever lash hugging gel liner in a pen. This matte black gel formula won't smudge, budge or dry out and the innovative soft accuflex tip hugs your lash line from corner to corner. The closer the line, the bigger the eye! The angled accuflex tip works both ways. The 91% said it was longwearing. The 81% said it was waterproof. The 88% said it hugged the lash line. The 84% said eyes looked visibly larger. Results observed in a consumer survey. Twist base once to push up gel liner to tip. Resting the accuflex tip on the base of your lashes, slowly glide along your lash line from the inner or outer corner. For first time use, remove and discard tip protector. Activate 'They're Real!' push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

  • Volume: 1g
  • Free delivery for Beauty Club members. Enter code SHBC once you add your product to bag

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £50 or over
Next Day (order before 9pm)
Nominated Day or Evening
£4.99- £9.99

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Next day store delivery (order before 9pm)
£2.00 or FREE on orders £30 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'They're Real!' push-up eyeliner 1g is rated 2.8 out of 5 by 365.
Rated 1 out of 5 by from Loved these at first but now... When this liner first came out, I could not understand the negative reviews. Mine glided on and lasted all day. (Many eye liners don't last even an hour on me!j Sure it was expensive but worth the price! Now I understand. The last few liners I have bought have been hard and crumbly. They still have the staying power but only if you can get the product from the pen to your lid. I wipe so much off the pen or it just drops off, that I think over have the product is wasted. The expense is no longer worth the product. I wish Benefit would up their quality control on these. The issues with the eyeliners make me question the quality of the whole line.
Date published: 2018-07-11
Rated 3 out of 5 by from Takes some getting used to. Like other reviewers I have to agree that it does take some getting used to applying and is a little messy. Looks great once on and I will continue to use however unlikely I will buy again. I much prefer a liquid to this gel one.
Date published: 2018-05-14
Rated 5 out of 5 by from Ahhmazing! i LOVE this eyeliner! i will admit, to get it going the first time i had to click my pen way more than 8 little turns... but boy was it worth it! it stays on forever and is way easier than under yanking my eyelid up to get a tight line!
Date published: 2018-05-03
Rated 1 out of 5 by from Worst eyeliner! This eyeliner is absolutely awful! Drags across your eye and makes eye quite sore. When you roll it up, it takes a couple of days to come up and when it does come up, too much comes up! Waste of money, don’t reccomend it whatsoever!
Date published: 2018-04-04
Rated 5 out of 5 by from my fav. This eyeliner is one of the best for longevity that I have used, and I have tried zillions. It last all day and doesn't budge. The applicator does take a bit of getting used to . I squeeze a little on my hand to manage and it goes on so easily. Love it.
Date published: 2018-04-04
Rated 1 out of 5 by from Terrible The worst eye liner I have ever bought, such a waste of money, do not buy!!
Date published: 2018-04-01
Rated 5 out of 5 by from Love it! I wasn't sure about this item as there are quite a few poor reviews, but I thought I would give it a go as it was a gel and not a liquid. I can never apply the liquid ones well. I found it easy to apply, it stays on and I can do a good wing quickly. I wonder if its the fact its a gel and feels more like a kohl pencil but with a better application tip that is causing some poor reviews as if you are expecting it to be like a liquid eyeliner, it isn't. This is the product I have been looking for!
Date published: 2018-03-06
Rated 1 out of 5 by from Really Awful I could have dug up clay in my backyard and applied it better than this eyeliner applies. I tried many times, wiping before using but it still went on like eraser droppings (you know the stuff that is left when you erase on paper) . I ordered from this website, so they should not be selling a batch that is old and dried out, right? Maybe it is always this way, or this way 50% of the time? Either way its not worth the risk. This was my first, and last, Benefit cosmetic. Buyer beware.
Date published: 2018-02-22
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