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Benefit - 'They're Real!' push-up eyeliner 1g


Product description

Item No. 1239010133

'They're Real!' push up eyeliner is the first ever lash hugging gel liner in a pen. This matte black gel formula won't smudge, budge or dry out and the innovative soft accuflex tip hugs your lash line from corner to corner. The closer the line, the bigger the eye! The angled accuflex tip works both ways. The 91% said it was longwearing. The 81% said it was waterproof. The 88% said it hugged the lash line. The 84% said eyes looked visibly larger. Results observed in a consumer survey. Twist base once to push up gel liner to tip. Resting the accuflex tip on the base of your lashes, slowly glide along your lash line from the inner or outer corner. For first time use, remove and discard tip protector. Activate 'They're Real!' push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

  • Volume: 1g
  • Free delivery for Beauty Club members. Enter code SHBC once you add your product to bag

Free Gift

Free Gift with £60 spend on Benefit

Free gift includes:

  • They're Real! Mascara In Jet Black Fun-Size
  • High Beam Fun-Size
  • The Professional Fun-Size
  • They're Real! Remover Fun-Size
  • They're Real! Tinted Primer Fun-Size
  • Roller Lash In Black Fun-Size
  • Benetint Fun-Size
  • Hoola Fun-Size
  • It's Potent! Eye Cream Fun-Size
  • Watt's Up! Fun-Size
  • Stay Don't Stray In 01 Light/Medium Fun-Size
Terms & Conditions

10% OFF* for new cardholders

Plus 500 bonus points worth a £5 voucher when you open a Debenhams Credit Card today

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*T&Cs apply. Credit available to over 18's & subject to status, provided by NewDay Ltd. UK only.

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'They're Real!' push-up eyeliner 1g is rated 2.8 out of 5 by 359.
Rated 5 out of 5 by from Love it! I wasn't sure about this item as there are quite a few poor reviews, but I thought I would give it a go as it was a gel and not a liquid. I can never apply the liquid ones well. I found it easy to apply, it stays on and I can do a good wing quickly. I wonder if its the fact its a gel and feels more like a kohl pencil but with a better application tip that is causing some poor reviews as if you are expecting it to be like a liquid eyeliner, it isn't. This is the product I have been looking for!
Date published: 2018-03-06
Rated 1 out of 5 by from Really Awful I could have dug up clay in my backyard and applied it better than this eyeliner applies. I tried many times, wiping before using but it still went on like eraser droppings (you know the stuff that is left when you erase on paper) . I ordered from this website, so they should not be selling a batch that is old and dried out, right? Maybe it is always this way, or this way 50% of the time? Either way its not worth the risk. This was my first, and last, Benefit cosmetic. Buyer beware.
Date published: 2018-02-22
Rated 1 out of 5 by from Worst eyeliner I've ever used Impossible to use, gel dried out and came out in lumps. Creates a smudgy mess with zero definition. So disappointed.
Date published: 2018-02-02
Rated 4 out of 5 by from Great Product! I've been using this eyeliner for the past year and I absolutely love it. It typically lasts me 3 months to finish the pen which is great. It lasts me throughout the entire day and glides on smoothly. The only problem I have is that is smudges easily but I'm not sure if thats a me problem or the products problem. Its a small flaw but I continue to keep using this eyeliner and will not stop any time soon
Date published: 2018-01-27
Rated 1 out of 5 by from Disappointing A real let down from Benefit.. I can't believe they haven't changed this product yet!
Date published: 2018-01-25
Rated 1 out of 5 by from Never again I’m disappointed to say it is honestly the worst liner I have ever used! It comes out all gloopy with small chunks of gel that stick to my eyelid in random places...most certainly doesn’t glide on. I really am so disappointed with this product.
Date published: 2017-12-11
Rated 2 out of 5 by from Good applicator, awful formula The applicator does take some getting used to, but once you get a hang of it, it's great. However, the formula is atrocious - it's the driest, thickest, clumpiest liner I ever had the misfortune to use. The ONLY way to apply it is to stretch your skin very tight and press down hard - then it glides, but it's still hard to get a sharp edge. Otherwise it gets stuck in one place, clumps and falls off. If you go over the same place more than once, it builds up too thick, cracks and falls off. The drying isn't fast, it's instantaneous, the liner comes out already dry, so if you don't get it completely perfect on the first try, you won't be able to correct it. So please, Benefit, keep the applicator but fill it with a more liquid formula.
Date published: 2017-11-15
Rated 5 out of 5 by from Amazing. No smudging OMG this is the best eyeliner iv ever used, It stays on all day with NO smudging. Its very black and the application is super easy. Will repurchase
Date published: 2017-11-02
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