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Benefit - 'It's potent!' eye cream 14.2g


Product description

Item No. 1239029114

Your eyes can't keep a secret, they are the first to show signs of age and stress. 'It's potent!' Eye cream fades dark circles and helps smooth fine lines for brighter, younger looking eyes. It contains a peptide complex known to help restore elasticity and firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, and loquat extract, known to help protect the skin from free radical damage. Apply ooh-la-lift, our instant under-eye brightener, after 'It's potent!' Eye cream for an extra brightening boost.

  • Volume: 14.2g
  • Targets ageing and wrinkles

Free Gift

Receive a free gift when you spend £70 on Benefit products

Your gift includes these fun-sized treats:

  • Benefit BADgal Bang! Mascara
  • Benefit Hoola Bronzer
  • Benefit Watt's Up! Highlighter
  • Benefit Benetint Lip and Cheek Colour
  • Benefit It's Potent! Eye Cream
  • Benefit Makeup Bag
Terms & Conditions

Enjoy an EXTRA 10% OFF* for new cardholders

when you apply for a Debenhams Credit Card

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*T&Cs apply. Credit available to over 18's & subject to status, provided by NewDay Ltd. UK only.

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £9.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'It's potent!' eye cream 14.2g is rated 4.2 out of 5 by 152.
Rated 5 out of 5 by from amazing i bought the whole skincare bag, and i'm obsessed with this and the total hydration.
Date published: 2018-03-29
Rated 1 out of 5 by from ALLERGIC REACTION Been using it for about 2 weeks, morning and night, and yesterday morning my eyes felt a little itchy and puffy, but I used it anyways. As the day went on my eyes got very red and extremely itchy and swollen, especially on my lids. Woke up this morning and I could BARELY OPEN MY EYES. Very swollen and red. Complete disappointment that this kind of reaction would happen with a higher end product. I have tried several drugstore eye creams and never had this happen. Something needs to change. Makes me hesitant to buy from Benefit again because of the harsh ingredients they use.
Date published: 2018-03-06
Rated 5 out of 5 by from Does what it says Use this product all the time - love it and it lasts for ages.
Date published: 2018-02-09
Rated 5 out of 5 by from Really surprised! I received this as a sample and wasnt expecting to be any good, as I havent found any products that are for my under eyes. I put it on and didnt notice any difference but the next time I looked in the mirror I went WOW! Im a new mum and you can tell! But this product really did make my eyes look brighter and like I'd had more sleep!
Date published: 2018-01-12
Rated 1 out of 5 by from Burning eyes Every time I wear this my eyes burn!! I didn't even realise it was the cream until now! I feel glad after reading reviews that I'm not the only one that feels this way! For a very expensive cream this should not happen! Won't be buying again.
Date published: 2017-11-12
Rated 2 out of 5 by from Did not work for me I have used up nearly three quarters of this product but it did little for me. It can be hydrating but the dark circles underneath my eyes are still as pronounced even when I am sleeping better than I used to. Regret purchasing this. Waste of money in my opinion.
Date published: 2017-07-31
Rated 5 out of 5 by from The best eye cream! If you're looking for the best eye cream then look no further! I was given a sample and thought nothing of it until I tried it. I'm currently having all sorts of treatment for cancer so my skin is extremely sensitive to everything. I have woken up before with swollen puffy eyes from reactions and fluid retention from steroids and I would try absolutely anything and everything to get rid of it but nothing would. I decided to put this eye cream on, it didn't burn, the extreme puffy eyes went within 30 minutes, it stopped a rash I got on my eyes from my treatment, it hydrated my eye area, my dark circles disappeared and so did every last fine line under my eyes. I couldn't believe it, it's honestly magic! The only shame is the price but at least it works and does everything you'd need an eye cream to do.
Date published: 2017-07-28
Rated 4 out of 5 by from Loved this but so expensive I got a free sample of this and my god, I loved it. I like to apply eye cream before my concealer as I have quite sensitive eyes and this SUPER hydrated them It's just the price ... I so wish it were cheaper. This is a product that constantly lives on "Harrie's list of presents for birthday/christmas/anniversary"
Date published: 2017-05-30
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