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Urban Decay - 'Original' eye shadow primer potion 10ml


Product description

Item No. 1239320458

A seemingly impossible feat, Urban Decay found a way to make eye shadow primer potion even better. With revamped packageing that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. The formula still packs the powers it's famous for 24 hour, crease free shadow, more vibrant colour and smoother application. Once you've tried eye shadow primer potion, you'll never want to live without it. Space age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all day shadow. Urban Decay's paraben free original shade glides on smoothly, blends beautifully on all skin tones and dries invisibly. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packageing with gorgeous ombre artwork and a faceted, jewel like cap. Squeeze the potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

  • Volume: 10ml

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £50 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99- £9.99

Click & Collect

2 working days store delivery (order before midnight)
£2.00 or FREE on orders £30 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Original' eye shadow primer potion 10ml is rated 4.0 out of 5 by 44.
Rated 5 out of 5 by from Amazing primer! Best eye primer ever! Stays on forever, creates a smooth base & is easy to use. Have tried cheaper alternatives but always come back to this. Love it!
Date published: 2018-08-23
Rated 5 out of 5 by from I use this on a day to day basis I usually buy this in original sin so decided to buy the original for when I use matte eyeshadows, i’m Really pleased with the results and love the product and my eyeshadow lasts all day. My only issue with the product is I wish they hadn’t changed the applicator as I find you use it up much faster than before and I preferred to squeeze out as much of the product that I wanted to use rather than having to apply it using an applicator - hence the low rating for the ease of application.
Date published: 2018-06-25
Rated 5 out of 5 by from Always my fave eye primer. I have oily, hooded eyes, making top lid flicks almost impossible. However, I have been using this for years. I use this and a collection eyeliner, I can guarantee then it won't budge.
Date published: 2018-05-09
Rated 5 out of 5 by from Irreplacable My eyelids always went oily in the afternoon with my eyeshadow pooling in the cracks and completely disappearing by the time I got home. I got a small Original primer potion in December and was amazed with results! The eyeshadow stays on all day and if i keep it, even all night with no oily, crackly things going on. The little 9ml tub lasted around3 month with daily use, you really don't need a lot and it works wonders. I just bought the full sized product and getting used to applying product with the applicator. If you have oliy eyelids and nothing you've ver tried worked, go for this one.
Date published: 2018-04-11
Rated 5 out of 5 by from Great Great primer! Last all day! Nice package but the applicator is a bit rough to put straight on the eyelid so have to use my finger or a brush to blend and could be a little cheaper for the size
Date published: 2018-02-19
Rated 5 out of 5 by from This potion is witchcraft pure and simple I suffer from the oiliest eyelids of going by about two hours into the day my eyeshadow eyeliner and mascara is halfway across my face. I picked up a sample of this in Debenhams and I am genuinely amazed. My eyeshadow and eyeliner literally will not budge like they won't at all. I did an experiment Saturday and slept in it (I know I shouldn't). _.,I woke up and my eye makeup was still there still fresh as a daisy. I use this with my cheap makeup revolution eyeshadow and it works a miracle.
Date published: 2018-02-05
Rated 1 out of 5 by from Made no difference to my oily lids My eyeshadow had smudged within a few hours. Ridiculously expensive price for a product which doesn't deliver.
Date published: 2018-02-01
Rated 5 out of 5 by from Minor Sin is Fab This is my perfect base! The shimmer is nice to start with and the texture is lovely!
Date published: 2018-01-04
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