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Urban Decay - 'Original' eye shadow primer potion 10ml


Product description

Item No. 1239320458

A seemingly impossible feat, Urban Decay found a way to make eye shadow primer potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. The formula still packs the powers it's famous for 24 hour, crease free shadow, more vibrant colour and smoother application. Once you've tried eye shadow primer potion, you'll never want to live without it. Space age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all day shadow. Urban Decay's paraben free original shade glides on smoothly, blends beautifully on all skin tones and dries invisibly. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombr artwork and a faceted, jewel like cap. Squeeze the potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

  • Volume: 10ml

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

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Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Original' eye shadow primer potion 10ml is rated 4.0 out of 5 by 40.
Rated 5 out of 5 by from Great Great primer! Last all day! Nice package but the applicator is a bit rough to put straight on the eyelid so have to use my finger or a brush to blend and could be a little cheaper for the size
Date published: 2018-02-19
Rated 5 out of 5 by from This potion is witchcraft pure and simple I suffer from the oiliest eyelids of going by about two hours into the day my eyeshadow eyeliner and mascara is halfway across my face. I picked up a sample of this in Debenhams and I am genuinely amazed. My eyeshadow and eyeliner literally will not budge like they won't at all. I did an experiment Saturday and slept in it (I know I shouldn't). _.,I woke up and my eye makeup was still there still fresh as a daisy. I use this with my cheap makeup revolution eyeshadow and it works a miracle.
Date published: 2018-02-05
Rated 1 out of 5 by from Made no difference to my oily lids My eyeshadow had smudged within a few hours. Ridiculously expensive price for a product which doesn't deliver.
Date published: 2018-02-01
Rated 5 out of 5 by from Minor Sin is Fab This is my perfect base! The shimmer is nice to start with and the texture is lovely!
Date published: 2018-01-04
Rated 5 out of 5 by from Makes eyeshadow last! I recently got an urban decay pallate but it wasn't lasting on my eyes at all, by the time I got to work half of it had gone! I bought the eyeshadow primer and now it lasts all day, very impressed! No complaints as of yet!
Date published: 2017-12-29
Rated 4 out of 5 by from Good product The bottle is beautiful and okay in size. The primer itself is amazing as my eyeshadow blends perfect and stays on all day. However I feel as though not much product comes out with the brush so I find myself squeezing the bottle to get more out. This being when it was new. I also felt like the brush was uncomfortable on my eyes. It was a bit scratchy.
Date published: 2017-12-21
Rated 5 out of 5 by from Great product! I'm very glad I purchased this Urban Decay eye primer. I've always had problem as my eyelids are very oily and no eyeshadow lasts very long. With this primer as base everything has changed in better! My eye makeup lasts the entire day! I love it!
Date published: 2017-12-05
Rated 4 out of 5 by from Product works well, let down by the packaging I've been using this eyeshadow primer potion for many years now, recently UD has changed the packaging so that it is a applied with a wand rather than squeezed out the tube. This means that its harder to get the last bits of product out of the tube and also is presumably less hygienic cause the wand transfers bacteria from your face back into the tube. The actual product works well as it normally does though, but I will probably be trying a different product in the future because the packaging doesn't work for me.
Date published: 2017-11-20
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