My Bag

Urban Decay - 'Anti Ageing' eye shadow primer potion 10ml


Product description

Item No. 1239320460

Urban Decay found a way to make its legendary anti ageing eye shadow primer potion even better. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility. The formula still packs the same powers, anti ageing benefits, all day, crease free shadow, more vibrant colour and smoother application. This revolutionary paraben free formula features space age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all day shadow. Once you've tried it, you'll never want to live without it. Optical blurring pigments diffuse light to blur flaws, while advanced anti ageing ingredients help prevent and repair wrinkles and other signs of age related damage. Dermaxyl helps smooth the appearance of wrinkles and kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to Urban Decay's original eye shadow primer potion, which dries down invisibly.

  • Volume: 10ml

Enjoy an EXTRA 10% OFF* for new cardholders

when you apply for a Debenhams Credit Card

Apply now >

*T&Cs apply. Credit available to over 18's & subject to status, provided by NewDay Ltd. UK only.

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £9.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Anti Ageing' eye shadow primer potion 10ml is rated 4.5 out of 5 by 15.
Rated 3 out of 5 by from Need to change applicator. I was pleased with the performance of this product but the sponge applicator let it down badly. It overloaded with too much product and went on much too thick on my eyelids. I ended up using my fingers instead. Had it not been for this I would have awarded it more stars.
Date published: 2018-06-11
Rated 5 out of 5 by from The best eyeshadow primer Having tried out Estee Lauder and 2 different ones from Benefit, I’d thought I give this one a try. Its easy to apply, eyeshadow goes on smoothly and stays in place all day, no creasing. I am wearing makeup around 18 hours a day!
Date published: 2018-03-27
Rated 5 out of 5 by from Very Effective Samples of this product were being given out in the store. I used them all up and had to make my own purchase. It is an excellent product and holds my eyeshadow in place all day.
Date published: 2017-10-17
Rated 5 out of 5 by from A favourite I have tried a variety of eye primers and I like this one as it is tinted and gives a good base. It is one of my favourite primers and one that I keep coming back to.
Date published: 2017-10-03
Rated 5 out of 5 by from Best Primer Have tried many different makes of eye shadow primer but I always return to this one. This is the best.
Date published: 2017-06-06
Rated 3 out of 5 by from Preferred the old formulation Repurchased the anti ageing primer, but was disappointed to find that the new formulation is very different. The old one was creamy and applied beautifully, but this new one is more of a liquid and is much more difficult to apply evenly. It is a paler colour too. Such a shame, I will now be searching for a new eye primer as the new formula just doesn't make a good base for eye make up.
Date published: 2017-05-26
Rated 4 out of 5 by from eyeshadow primer potion anti-aging I love this product but feel that since you added the wand the product lasts no time at all. I preferred having more value for money, I.e. More product, than a wand that will harbour germs after usage.
Date published: 2017-05-17
Rated 5 out of 5 by from Must have eyeshadow primer I received free sample when I bought Naked Smokey eyes pallet and having never used eyeshadow primer I realised the benefits , my eyeshadow remained crease free, being 50+, I decided anti aging potion was perfect choice . Highly recommend,
Date published: 2016-12-29
  • y_2018, m_6, d_18, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_15
  • loc_, sid_123932046099, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_debenhams