My Bag

Urban Decay - 'Self-Adjusting' face primer 28ml


Product description

Item No. 1239320809

Wish your make up primer adapted to you instead of the other way around. Enter Urban Decay's 'Self-Adjusting' face primer. This colour correcting formula features encapsulated pigments that actually adjust to your skin tone. It creates the perfect soft focus effect so flaws seem to disappear and makes your make up last all day. Blend your way to perfectly blurred skin. Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimises pores and controls shine. Lightweight yet velvety, it dries down to a beautifully perfected matte finish. And when you see how much more smoothly your make up goes on, you'll be hooked!

  • Volume: 28ml
  • Oil free

Enjoy an EXTRA 10% OFF* for new cardholders

when you apply for a Debenhams Credit Card

Apply now >

*T&Cs apply. Credit available to over 18's & subject to status, provided by NewDay Ltd. UK only.

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £9.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Self-Adjusting' face primer 28ml is rated 4.4 out of 5 by 14.
Rated 5 out of 5 by from Great product I would definitely recommend this primer, it reduces redness and is a super base for foundation. This is the best primer I have found.
Date published: 2018-02-09
Rated 4 out of 5 by from Does the job The primer definitely evens out my skin before putting my foundation on although doesn't appear to make my makeup wear any longer than normal. I'd say the only downside is that I'm quite pale and it makes my skin look a bit grey. Not a problem if you're putting foundation on but I wouldn't wear it on its own.
Date published: 2018-02-08
Rated 5 out of 5 by from The bomb!! When I wear my makeup it tends to ‘melt’ off my face throughout the day because my skin is so oily and I have been trying to find a primer for ages which works for my skin and found no luck. This primer was recommended to me and I thought I’d give it a go and I am extremely pleased with the results. I can go a whole day without having to pat my face down, this stuff really works!
Date published: 2018-01-07
Rated 1 out of 5 by from Terrible for dry skin! Having dry skin, this was clinging onto it for dear life! Was so disappointed as it was very expensive for me.
Date published: 2018-01-04
Rated 5 out of 5 by from Primer Good product , when using with urban decay foundation my skin looks amazing
Date published: 2017-09-20
Rated 5 out of 5 by from Can't actually believe it... After my old style smoothing UD primer ran out, I didn't think I'd find anything that smooths out quite as well. I've used this several times now, and on my sensitive and extremely prone to breakouts-skin, it hasn't irritated in the slightest. Today I took a before and after because I wanted to be able to see the difference. My skin is red from acne scarring, and naturally have very large pores, and this just completely reduces it all and even means I don't need to wear as much foundation on the top! Such a great buy into :) and a little goes a long way!
Date published: 2017-07-05
Rated 5 out of 5 by from A-M-A-Z-I-N-G for my oily skin I have very oily skin, especially in the summer & this is a little gift from the Gods at Urban Decay. I partner this with the All Nighter foundation & my make-up literally lasts all day & I don't get the dreaded shiny oily forehead :)
Date published: 2017-06-06
Rated 5 out of 5 by from 10/10 UD does it again Awesome, awesome, awesome! I put this on on top of my quick fix prep spray and it smooths over and blends like a dream, creating a perfect color canvas, which you could totally fix and wear for a minimal look. It doesn't hug any blemishes or dry patches it just makes your skin look like you're looking through a soft focus lens (or that you've used a cheeky photoshop filter). I use naked skin (shade 1.0) on top and finish with naked finishing powder (along with contouring, blush, concealer etc) and then all nighter spray and it lasts better than with any other primer (and I love the other primers). The look isn't super matte so if thats what you want this may not be the best primer for you (try de-slick (it works if you apply as directed) or the optical one) but it gives a nice semi-matte look that matches the naked foundation. I am fair, as I said I use 1.0 in Naked and also in the All Nighter liquid and I don't find this is too dark and I do work it in well. A little goes a long way so start with less, less is most def more.
Date published: 2017-05-28
  • y_2018, m_6, d_18, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_14
  • loc_, sid_123932080999, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_debenhams