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Too Faced - 'Shadow Insurance' eye primer 11g


Product description

Item No. 1546140254

Our iconic, best selling shadow insurance eye primer just got a makeover! We've revamped the packageing of this world famous cult classic, but we've kept the bestselling formula that locks down eye shadows and intensifies colour to ensure crease proof, fade proof, waterproof wear for up to 24 hours. The feather light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay put look every time.

  • Volume: 11g

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £50 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99- £9.99

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2 working days store delivery (order before midnight)
£2.00 or FREE on orders £30 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Shadow Insurance' eye primer 11g is rated 4.3 out of 5 by 11.
Rated 5 out of 5 by from Works better than any other I've tried I'm only young but I do have slightly hooded eyes, which means my eyeshadow always comes off after a few hours. It's been annoying because I have palettes and different eye looks I want to do, but they never last so I mostly just put one colour on and hope it doesn't smudge! However, since using this eye primer I don't have that problem anymore and it's been fantastic because I've been creating so many different looks and they've been lasting for most of the day. The only thing I would say is sometimes oil rises to the top and comes out first, but I've been storing it upside-down which has solved this problem. Overall I'd really recommend this! I've tried other such as the Urban Decay eye primer and I really prefer this one, it just keeps the shadows on the eye better and for longer.
Date published: 2018-05-04
Rated 1 out of 5 by from Terrible I love Too Faced products, except this. I found it sticky and it made my eyeshadow hard to blend (I did make sure it was dry before I applied eyeshadow), I used it on one eye and Urban Decay primer on the other to compare and Urban Decay was so much better.
Date published: 2018-01-31
Rated 5 out of 5 by from Great eye primer! This really works. My eyeshadow now stays on all day and it looks nice and smooth. A little goes a long way. I am so glad I found this!
Date published: 2017-09-12
Rated 5 out of 5 by from The Best Eye Primer! I absolutely LOVE this eye primer! I previously used the Urban Decay Original Primer Potion but didn't really think it kept my eyeshadow in place for long, so when I ran out I decided to try this one instead. I'm so glad I did! I put my eyeshadow on at 7.00am and I can honesty say that 12 hours later it still looks perfect :) I wouldn't use anything else now!
Date published: 2017-05-21
Rated 5 out of 5 by from Makes my Eye shadow look Picture Perfect! I absolutely love this eye shadow primer it is my ultimate favourite I really recommend it good value for money as well as it lasts along time with out changing consistency or quality. All in all the shadow insurance eye primer is a WIN!!!!!
Date published: 2017-05-19
Rated 5 out of 5 by from Best eyeshadow primer!!! This is truly the best eyeshadow primer I have ever used!! I have tried cheaper options but none come close to the quality of this and I always go back to it. Definitely worth paying slightly more and getting a quality long lasting product!
Date published: 2017-03-13
Rated 5 out of 5 by from Really good... This makes your eyeshadow last all day with minimal to no creasing! This is such a good product, but my only objection is the price!
Date published: 2017-03-09
Rated 1 out of 5 by from Waste of money This primer is so over priced and it is bad quality. I tried the tester from the store on my hand and then put some eyeshadow on top and I thought it looked nice but then when I had bought it and tried it on my eyelid I found that it didn't make the eyeshadow look more pigmented. Waste of time using it because it didn't do anything and the writing on the front of the package faded within a week or two. It has now gone watery but I haven't had it for that long. So I've had to throw it out because it is so bad. I am disappointed at this product because it's so expensive so I thought the quality would be worth it but it's not.
Date published: 2017-02-11
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