Generation Beauty 2.0
Ready to evolve with Generation Beauty?
Beauty is an entirely unique experience, from one to the next. Whether you’re searching for the perfect foundation or lipstick shade to complement your skin tone, or the best sense-boosting fragrance to add to your signature collection, beauty transcends all generations, finding its way into every routine: from the Baby Boomers all the way to Gen Z.
In 2025, we’re pushing the boundaries even further, celebrating how beauty knows no age limits as it continues to evolve into something more iconic – with every generation that passes.
It's time to express your individuality and draw inspiration from your favourite creators, as they share their bespoke beauty routines, complete with all the tips, tricks & wisdom they’ve learned from past gurus along the way.
What's Coming Up?
Beauty Team Signature Favourites
Our very own beauty team reveal the long-standing fragrance favourites that are well-loved for a reason – the signatures we find ourselves spritzing time and time again.
Solving Skin Concerns with Clarins
The experts at Clarins reveal how to solve a range of common skin concerns that affect all walks of life: from Gen Z to Boomers.
Makeup Base Masterclass with IT Cosmetics
Looking to level up your makeup skills? IT Cosmetics is on-hand with the best tips and tricks on how to apply a seamless base, no matter your skin type, tone or texture.