A NEW YORK TIMES BESTSELLER CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMESIlluminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility The New York TimesThe lifeblood of any free society is persuasion changing other peoples minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of onramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sellouts.In The Persuaders bestselling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a cofounder of Black Lives Matter a leader of the feminist resistance to Trumpism white parents at a seminar on raising adopted children of colour Bernie Sanders and Alexandria OcasioCortez a team of door knockers with an uncanny formula for changing minds on immigration and an excult member turned QAnon deprogrammer.As they grapple with how to "call out" threats and injustices while "calling in" those who dont agree with them but just might...

Binding: Paperback;352 pages; Publisher: Penguin Books Ltd; Classification: JHB; Weight: 380 g; Dimensions: 128 x 198 x 23

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