A true Silicon Valley insider WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valleys most esteemed investors uncovers how any product can surmount the cold start problem by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any startup can launch, scale and thrive.Chen walks readers through interviews with 30 worldclass teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a startup into a massive brand TechCrunchArticulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them Forbes

Binding: Paperback;400 pages; Publisher: Cornerstone; Classification: KJC; Weight: 400 g; Dimensions: 197 x 128 x 25

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