A Rallying Cry! "Town INC is less of a book than it is a rallying cry! Youll never look at any town or city the same way again." Ann Handley, author of Wall Street Journal bestseller, Everybody Writes A groundbreaking book based on a simple, rarely used, concept. Town Inc. a mustread for any entrepreneur who wants to claim their fame and every city leader hoping to turn their place into the next best thing. Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Remarkable Businesses Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business. In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper. Typical of the many success stories from which youll learn are Warsaw, Indiana The Orthopedic Capital of the World . Muscle Shoals, Alabama The Hit Record Capital of the World Batavia, New York The Greek Yogurt Capital of the World Hamilton, Missouri The Quick Quilting Capital of the World Elkhart, Indiana The RV Capital of the World Detroit Michigans rebirth as The Luxury Goods Manufacturing Capital of...

Binding: Paperback;204 pages; Publisher: Monumental Shift; Classification: N/A; Weight: 363.58 g; Dimensions: N/A

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