Anthony Tasgal
The Consumer Behaviour Book: Exploring the reasons why emotions...
“Refund was approved and back in my account the same day.” - Deliver+ customer
Neoclassical economics assumes that most people have welldefined preferences and make wellinformed, selfinterested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decisionmaking. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
Binding: Hardcover;160 pages; Publisher: LID Business Media; Classification: KJ; Weight: 278 g; Dimensions: 120 x 180 x 14
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
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Neoclassical economics assumes that most people have welldefined preferences and make wellinformed, selfinterested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decisionmaking. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
Binding: Hardcover;160 pages; Publisher: LID Business Media; Classification: KJ; Weight: 278 g; Dimensions: 120 x 180 x 14
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Anthony Tasgal
The Consumer Behaviour Book: Exploring the reasons why emotions...
“Refund was approved and back in my account the same day.” - Deliver+ customer
We Think You'll Like
Sponsored Products
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