lsquoAn excitable, highoctane accountrsquo ndash IndependentIn October 2022, Elon Musk marched through Twitterrsquos front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come ndash brutal mass firings, an exodus of advertisers and lsquobluetickrsquo celebrities and a vicious battle for control.With unique access to Twitter insiders and Muskrsquos confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitterrsquos bluetick system, and how did it lead to the nearcollapse of the companyrsquos revenue? Will Twitter ndash now X ndash survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.lsquoMezrichrsquos books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the planersquo ndash Evening Standard
Binding: Paperback;352 pages; Publisher: Macmillan Publishers Int Ltd - MDL; Classification: BGB; Weight: 362 g; Dimensions: 130 x 197 x 23
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lsquoAn excitable, highoctane accountrsquo ndash IndependentIn October 2022, Elon Musk marched through Twitterrsquos front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come ndash brutal mass firings, an exodus of advertisers and lsquobluetickrsquo celebrities and a vicious battle for control.With unique access to Twitter insiders and Muskrsquos confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitterrsquos bluetick system, and how did it lead to the nearcollapse of the companyrsquos revenue? Will Twitter ndash now X ndash survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.lsquoMezrichrsquos books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the planersquo ndash Evening Standard
Binding: Paperback;352 pages; Publisher: Macmillan Publishers Int Ltd - MDL; Classification: BGB; Weight: 362 g; Dimensions: 130 x 197 x 23
Free Delivery For A Year With Unlimited Delivery For £14.99
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Next Day Delivery
£5.99
Premium DPD Next Day Delivery
£6.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited Delivery
£14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times.
Something not quite right? You have 21 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
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