Brian Ward
Unlocking the Power of Digital Marketing: A Step-by-Step Approach...
This book provides a comprehensive guide to digital marketing, covering a wide range of topics crucial for modern marketers. It is structured into 14 chapters, each focusing on a specific aspect of digital marketing. It provides realworld examples and links to tools and websites that can help individuals and companies with their digital marketing strategies.Main Points1. Understanding Digital Marketing Introduces digital marketing, its evolution, key components, and the role of data in digital marketing.2. Building a Digital Marketing Strategy Discusses setting clear goals, conducting audience research, competitive analysis, selecting channels, creating content, and measuring performance.3. Search Engine Optimization (SEO) Covers the importance of SEO, keyword research, onpage and technical SEO, content creation, link building, and performance measurement.4. Content Marketing Explains the importance of content marketing, developing a content strategy, content creation, distribution, promotion, and performance measurement.5. Social Media Marketing Highlights the importance of social media, strategy development, platform selection, content creation, community management, advertising, and performance measurement.6. Email Marketing Details building an email list, creating effective campaigns, segmentation, automation, and performance measurement.7. PayPerClick (PPC) Advertising Discusses setting up PPC campaigns, keyword research, ad creation, bidding strategies, and...
Binding: Paperback;110 pages; Publisher: Amazon Digital Services LLC - KDP; Classification: N/A; Weight: 279.66 g; Dimensions: N/A
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This book provides a comprehensive guide to digital marketing, covering a wide range of topics crucial for modern marketers. It is structured into 14 chapters, each focusing on a specific aspect of digital marketing. It provides realworld examples and links to tools and websites that can help individuals and companies with their digital marketing strategies.Main Points1. Understanding Digital Marketing Introduces digital marketing, its evolution, key components, and the role of data in digital marketing.2. Building a Digital Marketing Strategy Discusses setting clear goals, conducting audience research, competitive analysis, selecting channels, creating content, and measuring performance.3. Search Engine Optimization (SEO) Covers the importance of SEO, keyword research, onpage and technical SEO, content creation, link building, and performance measurement.4. Content Marketing Explains the importance of content marketing, developing a content strategy, content creation, distribution, promotion, and performance measurement.5. Social Media Marketing Highlights the importance of social media, strategy development, platform selection, content creation, community management, advertising, and performance measurement.6. Email Marketing Details building an email list, creating effective campaigns, segmentation, automation, and performance measurement.7. PayPerClick (PPC) Advertising Discusses setting up PPC campaigns, keyword research, ad creation, bidding strategies, and...
Binding: Paperback;110 pages; Publisher: Amazon Digital Services LLC - KDP; Classification: N/A; Weight: 279.66 g; Dimensions: N/A
Free Delivery For A Year With Unlimited Delivery For £14.99
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Next Day Delivery
£5.99
Premium DPD Next Day Delivery
£6.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited Delivery
£14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times.
Something not quite right? You have 21 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Brian Ward
Unlocking the Power of Digital Marketing: A Step-by-Step Approach...
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