The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, casestudies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decisionframeworks. It offers actionable advice and recommendations. It takes the retailer to from "whywhathow" through to "when".

Binding: Paperback;294 pages; Publisher: Lulu Press, Inc.; Classification: N/A; Weight: 555.45 g; Dimensions: N/A

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Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.

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