AIGAs Eye on Design presents a provocative collection of essays and interviews that cover a widereaching examination of the profession of design today and its impacts on society and culture. Eye on Design is an editorial platform from AIGA that has, for the last decade, covered the ins and outs of the design industry. From documenting bold new work from global designers to chronicling the fields most critical issues, their reported stories, opeds, interviews, and conversations help designers make sense of the world and place their profession within a broader context. Weaving together original and previously published content from some of the most important writers in todays design conversation, this book for designers encapsulates widereaching topics that strive to answer an essential question What does it mean to be a designer today? Organized into three partsReflections, Questions, and Ideasthis book covers the most pressing issues and provocations that designers face in our current world, including The evolution of personal branding Teaching design history The cult of minimalism The perils of hero worship Designers role in conspicuous consumption The meaning of visual sustainability And more Contributors include the books editors, Liz Stinson and Jarrett Fuller, and such outstanding design writers as Rick Poynor, Anne Quito, Briar Levit, Cliff Kuang, and many more. Accessible, engaging, and conversational, What It Means to Be a Designer Today is an enduring...

Binding: Paperback;240 pages; Publisher: Chronicle Books; Classification: AK; Weight: 650 g; Dimensions: 228 x 154 x 20

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