Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the worlds greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create bestinclass direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and timetested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

Binding: Paperback;240 pages; Publisher: Entrepreneur Press; Classification: KJP; Weight: 482 g; Dimensions: 154 x 229 x 19

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