Eric Ries
Startup Way Paperback Book
“Refund was approved and back in my account the same day.” - Deliver+ customer
Winner of the Business Book Awards Thought Leader category With his millioncopy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and pivoting changed the language of business. Now he turns his attention to companies of all sizes and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. Its a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
Binding: Paperback;400 pages; Publisher: Penguin Books Ltd; Classification: KJD; Weight: 600 g; Dimensions: 232 x 155 x 30
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
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Winner of the Business Book Awards Thought Leader category With his millioncopy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and pivoting changed the language of business. Now he turns his attention to companies of all sizes and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. Its a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
Binding: Paperback;400 pages; Publisher: Penguin Books Ltd; Classification: KJD; Weight: 600 g; Dimensions: 232 x 155 x 30
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Eric Ries
Startup Way Paperback Book
“Refund was approved and back in my account the same day.” - Deliver+ customer
We Think You'll Like
Sponsored Products
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