Debuting the First Fragrance by Alessandro Michele: “I wanted a green fragrance, a courageous scent that transports you to a vastgarden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. Bloom smells of this garden in order to travel to a place that is not there,” Alessandro Michele. Flowering from the authentic spirit of the women Alessandro Michele champions is an attitude of freedom to be who you want to be. Mixed with the color, dration and pattern of the creative director’s design canon, the women he dresses are flourishing in a natural, expressive and individual way: they are in bloom. The first fragrance developed wholly under Alessandro Michele’s creative vision encapsulates this dern philosophy that is the guiding vision for the House. Bloom celebrates the authenticity, vitality and diversity of the women he designs for, and those that identify themselves in his vision. The House of was founded by o in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, returned to Florence with a goal of combining the refined elegance of the wealthy travelers he observed with the fine craftmanship of traditional Florentine artisans.

Musk and Sandalwood

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