Show yourself whos in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even funfrom the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of historys most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. Illustrated with examples from history and pop culture Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie Aristotles Guide to SelfPersuasion tests the tools of selfpersuasion and asks Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?Filled with entertaining and scientific studies that showcase the lifechanging power of language, Aristotles Guide to SelfPersuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Binding: Hardcover;208 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: BM; Weight: 512 g; Dimensions: 223 x 145 x 29

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