If youre someone who dreams of penning a bestseller, read this book The WeekWhat if the success of E.L.James and Dan Brown was not so random? What if there were an algorithm that could pick out the bestseller DNA concealed within these books before theyre published? This is the audacious claim made by Jodie Archer and Matthew Jockers ... Smart, savvy and full of ideas Fiona Wilson, The TimesGirl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole worlds attention? In The Bestseller Code, Archer and Jockers boldly claim that not only can megahits be explained and identified but theyve built the algorithm to prove it. Using cuttingedge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and groundbreaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.Nonformulaic, eyeopening, deeplyresearched and really worth your time GQ When a story captures the imagination of millions, thats magic. Can you qualify magic? Archer and Jockers just may have done so Sylvia Day, no.1 bestselling authorThe claims are eyegrabbing . . . and also highly plausible Robert DouglasFairhurst, SpectatorThoughtprovoking and interesting ... Here is a book worth reading David Bond, Financial Times

Binding: Paperback;256 pages; Publisher: Penguin Books Ltd; Classification: CBV; Weight: 318 g; Dimensions: 197 x 132 x 15

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