Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.

Binding: Paperback;208 pages; Publisher: Penguin Books Ltd; Classification: Business and Management; Weight: 272 g; Dimensions: 196 x 129 x 8

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