John Mullins
New Business Road Test, The Paperback Book
- Extend your return window to 35 days
- 100% protection against any shipping mishaps
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN STARTUP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure. So before you launch your lean startup, take your idea for a test drive and make sure it has a fighting chance of working. Now in its fourth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a startup. The new and fully updated case studies Ellas Kitchen, Whole Foods, eBay and more and seven domains framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams. This book will help you answer the liveordie questions Are the market and industry attractive? Does the opportunity offer both customer benefits as well as competitive and economic sustainability? Can you deliver the results you seek? The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. .newbusinessroadtest.com
Binding: Paperback;360 pages; Publisher: Pearson Education Limited; Classification: KJH; Weight: 622 g; Dimensions: 156 x 233 x 20
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ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN STARTUP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure. So before you launch your lean startup, take your idea for a test drive and make sure it has a fighting chance of working. Now in its fourth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a startup. The new and fully updated case studies Ellas Kitchen, Whole Foods, eBay and more and seven domains framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams. This book will help you answer the liveordie questions Are the market and industry attractive? Does the opportunity offer both customer benefits as well as competitive and economic sustainability? Can you deliver the results you seek? The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. .newbusinessroadtest.com
Binding: Paperback;360 pages; Publisher: Pearson Education Limited; Classification: KJH; Weight: 622 g; Dimensions: 156 x 233 x 20
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
John Mullins
New Business Road Test, The Paperback Book
- Extend your return window to 35 days
- 100% protection against any shipping mishaps
We Think You'll Like
Sponsored Products
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