The bestselling author of the phenomenally successful essential entrepreneur handbook The EMyth Revisited presents the next big step in entreprenuerial management and leadership In this practical, realworld program that can be implemented realtime into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment. EMyth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks wont help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.

Binding: Paperback;464 pages; Publisher: HarperCollins Publishers; Classification: KJH; Weight: 610 g; Dimensions: 229 x 153 x 31

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