Debenhams

Mike Wilkinson

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by...

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Debenhams
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At a Glance
Boost bottom line profits
Preserve customer satisfaction
Inform pricing strategies
Guide sales negotiations
B2B value-based insights
Description

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

SKU: M9780071761680
Product Details & Care

Binding: Hardback;288 pages; Publisher: McGraw-Hill Education - Europe; Classification: KJMV7; Weight: 702 g; Dimensions: 151 x 236 x 25

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