Invigorate your family business with this easytouse survival guide! Often looked down upon for their frugality and unprofessionalism, family businesses have been denied the credit due to them for their vital contributions to the national economy. In The Ultimate Family Business Survival Guide, Priyanka Gupta Zielinski sets out to remedy this wrong by reclaiming many such prevalent stereotypes as empowering assets. However, various distresses, such as the Covid19 pandemic and economic downturns, have posed a serious threat to such businesses. Drawing from her dynamic experience working with her familyowned company MPIL Steel Structures Ltd, Priyanka offers a unique guide to help family businesses thrive. Central to it is a survival toolkit featuring a metaphorical multipurpose hat, a flashlight, a superhero cape, a Swiss army knife and a parachute which prepares business owners to face any crisis head on. She also explains how the improvisational and fluid style of family enterprises can be leveraged better for sustainability, while identifying in their closeknit structure and communitydriven approach avenues for meaningful social change. Replete with anecdotes and effective strategies with an occasional Haryanvi idiom thrown into the mix this book is a mustread for current and aspiring family business and MSME owners.

Binding: Paperback;256 pages; Publisher: Pan India; Classification: KJ; Weight: 290 g; Dimensions: 129 x 198 x 17

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