Hone Agile Product Owner Behaviors that Lead to Marketplace Winners Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of worldclass agile product development, reflecting deep inthetrenches experience from worldrenowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a starttofinish, Scrumbased case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product OwnerAdvanced (PSPOA) training course. This innovative approach has already helped thousands of product owners exceland it can transform the way you create products. Replace negative product owner behaviors with approaches that lead to excellence Represent customers more empathetically and effectively Connect customers, values, and features more coherently Tell better stories, set clearer goals, and create more valuable roadmaps Innovate business models, run better experiments, and scale products more successfully Make more successful decisions, involve the right people, and rely on better data Become a great...

Binding: Paperback;464 pages; Publisher: Pearson Education (US); Classification: KJMP; Weight: 922 g; Dimensions: 178 x 233 x 27

Something not quite right? You have 21 days from the day you receive it, to send something back.

Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.

Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.

Click here to view our full Returns Policy.